![]() ![]() WARC Rankings: Lessons from the Effective 100 looks at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100. See the full list of WARC podcasts hereĬommitment to brand purpose, tech innovation and breaking category norms lead to commercial success, a new report from WARC Creative finds. David and Shann pull apart the meanings of reputation and brand, asking how marketers can track and influence these key organisational attributes.Ġ8:15 – The role of marketing within corporate reputation.ġ1:31 – How should we be measuring success?ġ3:21 – Is purpose more a question of reputation than brand?ġ5:56 – Who is performing well in this space?ġ8:40 – Does double jeopardy rule also apply to reputation?Ģ0:59 – Is there a difference between opinions of consumers and stakeholders?Ģ2:18 – Is there any benefit to measuring brand and reputation together?Ģ4:25 – CEOs and the reputation of their brands.Ģ8:41 – Should marketers be looking at reputation, or is it best left to the comms team?ģ1:57 – Does a strong reputation drive strong commercial outcomes?ģ4:34 – Lessons for marketers. ![]() In this episode of the WARC podcast, David Tiltman is joined by Shann Biglione, Head of Strategic Solutions at Signal AI to discuss reputation and brand.
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